Product Design Leader

I believe design is the bridge between people and technology.

Over the past 20+ years, I’ve directed product design for global organizations serving 10M+ subscribers, driving measurable impact — from 25% higher engagement to 40% lower costs and faster product launches. My passion is building high-performance teams and delivering differentiated products that shape the way people live, work, and connect.

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Experience

As Director of Product Design, I led the redesign strategy & vision for a White Label consumer Cloud storage and engagement solution called Capsyl. Impressively, it serves over 10 million paid subscribers through Tier 1 carriers including AT&T Personal Cloud, Softbank Anshin Data Box, and others. Capsyl helps users organize and protect their digital life, create exciting content through AI filters, and privately connects family and friends to celebrate cherished moments.

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    Revenue Growth

    Championed design-led campaigns that reactivated inactive users, fueling a 6% uplift in Cloud revenue and strengthening long-term retention.
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    Engagement at Scale

    Boosted MEU 25% (Monthly Engaged Users), MAU 37% (Monthly Active Users), and backups 48% in 2025 through 40+ UX research and design initiatives that accelerated adoption and influenced the product roadmap.
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    Speed to Market

    Increased release velocity 30% by driving design strategy at executive, customer, and product levels and forging cross-functional alignment.
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    Brand & Market Impact

    Established a global brand strategy uniting Product Design and Marketing, clarifying Capsyl’s purpose, mission, and values, and drove a 50% increase in customer acquisition.
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    Cost & Efficiency

    Cut tooling-related operating costs 40% ($161k) while expanding design delivery 40% through tool stack optimization, vendor management, and a mature Design System.
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    Organizational Leadership

    Expanded and developed a world-class design team from 8 to 15, introduced a company-wide career framework and Designer role matrix (100% adoption, 20% faster hiring), and institutionalized a data-driven culture across 250+ employees.

    Work Samples

    Spotlight

    Increased monthly aggregate MEU 25% and MAU 37%
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    Increased MEU through 81% conversion
    Personalized notifcations ensured users receive their favorite memories and personalized curated content
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    Increased MAU through 28.3% conversion
    Battery Optimization was essential to providing users with reliable and consistent backups
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    Increased MAU through 7.8% conversion
    Network Data Backups ensured that backups were completed with or without WiFi
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    Memories

    Increased user retention 14.6%
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    Memories inspire users to reminisce and share with friends and family by reconnecting them with their most cherished memories
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    Users that opened memories were 35% more likely to re-engage with the app the next month
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    Retargeting campaigns resulted in 14% increase in engagement
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    78% of users regularly use a Memories-type feature
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    82% of users feel more positive after engaging with personalized content
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    8.6 perceived experience score based on usability, satisfaction, and recommendation (NPS driver)

    Design System

    Increased design delivery 40%+
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    Overview
    Comprehensive toolkit that supports designers and developers in creating consistent, scalable, and user-friendly experiences
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    Component Libraries
    Collections of reusable design elements (buttons, cards, navigation)
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    Style Guides
    Documentation on how and when to use design elements with accessibility considerations
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    Toolkits
    Resources for designers and developers
    Design System visual sample

    Apps

    Capsyl

    Star ReviewStar ReviewStar ReviewStar Review.3 Star

    4.3 Google Play

    “Great to have a cloud space that's secure and works on different OS's. A bonus knowing I don't have to put up with big company data mining.”

    Google Play

    June 2021
    Star ReviewStar ReviewStar ReviewStar Review.4 Star

    4.5 Apple App Store

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    AT&T Personal Cloud

    Star ReviewStar ReviewStar ReviewStar Review.3 Star

    4.3 Google Play

    8,000+ Reviews
    “Truly, I am beyond thankful to have AT&T as my carrier. Thank you so much for saving all of my data and having my back.”

    Google Play

    September 2024
    Star ReviewStar ReviewStar ReviewStar Review.3 Star

    4.6 Apple App Store

    740+ Reviews
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    Recommendations

    Eric Boisvert
    “I've known Jon for almost 10 years, worked with him across several agencies, and collaborated on many projects. He is one of the top design leaders I've ever worked with. Pragmatic. Focused on the end goal. Nurturing of young talent, and motivating to young and senior alike. Jon is also the rare design leader that thrives bringing creatives and business together. I strongly recommend Jon for any endeavor that involves product design, engineering and high-growth business success.”
    Eric Boisvert
    Brand builder, Investor, Entrepreneur with Global Experience
    Natalie Wong
    “Jon is highly regarded by his peers and among his team for being a kind hearted, fair leader who is genuinely focused on his team's well being and development. He's focused on sharing best practices and facilitating on the job training to bolster acumen across his team and the organization. Thank you Jon for your continued contributions and team leadership!”
    Natalie Wong
    SVP of Customer Experience
    Justin Woods
    “Jon is a sharp and driven design leader who understands the demands and needs of a busy design team within a fast-paced telecommunications environment. He has an extensive background in product design and user experience which he is passionate about and keen to share with others.”
    Justin Woods
    Aha! Consultant and Roadmapping Expert
    Rob Weinstein
    “Jon is a terrific leader for Synchronoss's Product Design team. It has been remarkable to see the progress they've made with uncovering users' wants and needs. Across diary studies, Kano studies, card sorts, and standard user tests, Jon and his team have done tremendous work in crystallizing the product's jobs to be done.”
    Rob Weinstein
    Director Product Management
    Zibi Gargasz
    “Jon is a true leader and I have deep appreciation and respect of his managerial style. Qualities he represents are hard to come by in business realities. I would happily jump to work with him on any product!”
    Zibi Gargasz
    Sr. Product Designer

    Let's create great things together.

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